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For a decade, the industry was driven by the "Netflix Model": spend billions on content to acquire subscribers, ignoring short-term profits for long-term market share. That era has ended.
Perhaps the most significant shift in entertainment content is the removal of the human gatekeeper. In the past, editors at Rolling Stone, programmers at NBC, and buyers at Blockbuster decided what you could see. Now, the algorithm decides.
Music, podcasts, books, magazines, and newspapers. Popular Media as Entertainment-Education - Diva-portal.org
The Historical Shift: From Mass Broadcasting to Hyper-Personalization
For a decade, the industry was driven by the "Netflix Model": spend billions on content to acquire subscribers, ignoring short-term profits for long-term market share. That era has ended.
Perhaps the most significant shift in entertainment content is the removal of the human gatekeeper. In the past, editors at Rolling Stone, programmers at NBC, and buyers at Blockbuster decided what you could see. Now, the algorithm decides.
Music, podcasts, books, magazines, and newspapers. Popular Media as Entertainment-Education - Diva-portal.org
The Historical Shift: From Mass Broadcasting to Hyper-Personalization