Bliss 2: Font Family Work

Tankard sought to create a "neo-humanist" sans-serif. He wanted a typeface that retained the clean, legible qualities necessary for corporate identity work but infused it with a distinctly British humanist character—similar to Johnston or Gill Sans, but updated for modern digital workflows.

As design workflows migrated from basic desktop publishing to global digital infrastructure, the typeface evolved. The secondary generation architectures—frequently looked up via terms like —helped transition the font into the flexible OpenType format. Bliss 2 Font Family

The Ultimate Guide to the Bliss 2 Font Family: History, Design, and Usage Tankard sought to create a "neo-humanist" sans-serif