Audiences over the age of 50 represent a massive, affluent consumer block. Streaming platforms and theatrical distributors have realized that this demographic craves stories reflecting their own lived experiences. Content featuring complex, mature protagonists has proven to be highly lucrative. 2. The Shift to Streaming and Television

Several factors have forced the industry to stop ignoring this demographic:

Black, Indigenous, and Women of Color (BIWOC) still face a double-standard of ageism and racism, often finding fewer "prestige" roles compared to their white peers.