Cotter, K. (2019). Playing the visibility game: How digital influencers negotiate algorithmic governance on Instagram. New Media & Society , 21(4), 895–913.
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Grace’s success lies in balancing aspiration (aesthetic flat lays, cozy apartments) with relatability (visible clutter, tearful check-ins). Audiences tired of unattainable luxury influencers but bored by “chaos influencers” find comfort in her middle path. This mirrors the success of creators like @sabrinajiang or @best.dressed, but Grace’s specific emphasis on rest as productivity distinguishes her. Cotter, K