December 31st is historically a dead zone for major theatrical releases, but streaming services have reclaimed this date as an opportunity for "last-minute must-watch" content. In 2023, platforms released proprietary media designed to be the soundtrack for house parties or the cure for loneliness.
The COVID-19 pandemic accelerated the shift towards streaming, and movie theaters were forced to adapt to changing consumer behaviors. In 2023, many movie theaters began to transform into immersive entertainment venues, offering experiences that go beyond traditional film screenings.
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