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The old model was binary: Hollywood produced; the audience consumed. That hierarchy has collapsed. The "Prosumer" (producer + consumer) is now the dominant force in popular media.

The arrival of YouTube, Netflix’s streaming pivot, and social media shattered the gatekeeper model. Suddenly, became infinite. Consumers no longer waited for a 9 PM time slot; they demanded "on-demand." holed161025jynxmazeanaltrainingxxx1080

Some of the current trends in popular media include: The old model was binary: Hollywood produced; the