Sudden bans or shadowbans on TikTok/Instagram due to strict community guidelines.

The platform’s user base also experienced explosive expansion. The number of registered users increased by 28% in a single year, reaching a staggering . To support this massive user base, the number of creators also rose by 29%, reaching 4.12 million . Interestingly, despite its global reach, the platform remains heavily reliant on the U.S. market, which generates about 66% of its revenue. The company's lean operational model is also remarkable; it maintained an average monthly headcount of just 42 employees , though it does rely on hundreds of contractors. This immense profitability also benefited its owner, Leonid Radvinsky, who received $472 million in dividends for the fiscal year 2023.