Directed by Sharat Katariya and produced by Maneesh Sharma, Dum Laga Ke Haisha is set in the 1990s in Haridwar. It centers on Prem (played by Ayushmann Khurrana), an uneducated cassette-shop owner who is pressured into an arranged marriage with Sandhya (Bhumi Pednekar), an educated, overweight woman.