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The campaign succeeded because it weaponized volume. One survivor is powerful; ten thousand survivors posting "Me too" is a thunderclap. It shattered the illusion of isolation. Victims who believed they were the only one suddenly realized they were part of a silent majority.

: Will Sawyer (Dwayne Johnson), a former FBI Hostage Rescue Team leader and U.S. war veteran, now assesses security for skyscrapers. While on assignment in Hong Kong, he finds "The Pearl"—the world's tallest, safest building—suddenly ablaze. He is framed for the incident and must find those responsible, clear his name, and rescue his family who are trapped inside the building above the fire line.