The median age of a moviegoer in the US is now over 40. Boomers and Gen X have disposable income. They want to see themselves on screen. The Best Exotic Marigold Hotel (grossing nearly $140M globally) proved that an ensemble cast of 70-year-olds is a tentpole, not an arthouse risk.
Perhaps the most impactful driver of change is the rise of the actress-producer. Recognizing that the studio system was failing to generate complex roles for mature women, leading actresses took matters into their own hands by founding production companies. The Producer Effect mom milf mature tube hot