You might want to check out her advice on monetizing your social media as a new creator.
Network with PR: Establishing relationships with hotel press offices is essential for "comped" stays and paid partnerships.
For luxury hotels, collaborating with professional digital creators is no longer an optional publicity stunt; it is a fundamental pillar of modern hotel marketing strategies . Short-form video platforms like Instagram Reels and TikTok have transformed the traditional marketing funnel by prioritizing "discovery" over active searching.
: By 2024, she achieved a career-defining goal of a global world trip, using the journey to secure high-end collaborations and solidify her status as a travel brand partner.