(2020) : A National Award-winning film that bypassed theaters to become one of the most-celebrated releases during the pandemic.

Beyond feature films, short videos, songs, and behind-the-scenes clips dominate Tamil social media. Here are some of the with examples.

| Platform | Avg. Monthly Tamil Video Views | Dominant Genre | |----------|-------------------------------|----------------| | YouTube | 8.2 billion | Film song videos, comedy skits | | Instagram Reels | 3.5 billion | Dance clips, film dialogues | | ShareChat | 1.1 billion | Memes, devotional songs | | OTT (Tamil library) | 650 million watch hours | Exclusive films, web series |