: Audiences trust content from peers (92%) significantly more than traditional ads. Examples include adventure footage, outfit posts, and real-customer reviews. Experiential & Immersive

The streaming wars brought us the "Peak TV" era. According to FX research, scripted TV series grew from 210 in 2005 to over 600 by 2022. This explosion had profound effects:

Television networks, radio stations, and major newspapers served as the ultimate gatekeepers. Families gathered around single screens, creating a highly synchronized cultural monoculture.