Two years ago, on 24/08/22, I sat in a performance review that changed the way I look at a smartphone screen. My manager didn’t ask about my KPIs first. Instead, she asked, “Can I see your LinkedIn? And honestly… your Instagram.”
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In the 24-08-22 era, we saw the definitive rise of the portfolio career—a professional life built on multiple income streams, often fueled by a personal brand. Content creation ceased to be a "side hustle" and became a credible career path. Two years ago, on 24/08/22, I sat in
At the time, I treated social media like a digital junk drawer. Memes went to Twitter, food went to Instagram, hot takes went to Facebook, and my professional portfolio was a dusty PDF from 2021. I thought “personal brand” was a buzzword for influencers selling tea detoxes. And honestly… your Instagram
: Moving beyond a simple resume host, LinkedIn began focusing on experience-based storytelling and personal branding to help users establish industry authority. Strategic Professional Habits for August 2022
Don't focus on having the perfect aesthetic. Focus on genuine storytelling and solving problems for your audience.
If you tell me your industry, I can give you more tailored content ideas.