The strategic importance of streaming is highlighted by a pivotal move from , the parent company of DStv and Showmax. As DStv and GOtv raised their subscription prices in Kenya by 4% to 7% due to rising costs and subscriber losses, Showmax simultaneously cut its prices, with its mobile-only plan dropping from KES 300 to KES 200. This move signals a clear recognition that the future of entertainment is streaming, and the battle for Africa’s screens will be won or lost on mobile devices.
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The strategic importance of streaming is highlighted by a pivotal move from , the parent company of DStv and Showmax. As DStv and GOtv raised their subscription prices in Kenya by 4% to 7% due to rising costs and subscriber losses, Showmax simultaneously cut its prices, with its mobile-only plan dropping from KES 300 to KES 200. This move signals a clear recognition that the future of entertainment is streaming, and the battle for Africa’s screens will be won or lost on mobile devices.
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