For example, the famous male revue Chippendales once applied to register its iconic performer costume—wrist cuffs and a bowtie collar without a shirt—as trade dress for adult-entertainment services. The company argued that the costume was its signature look. While a federal court ultimately found that this particular costume was not inherently distinctive enough for protection, the case itself established that revealing and provocative costumes in the adult-entertainment industry could, in theory, qualify for trade dress protection.
Content creators deliberately impose absurd or restrictive rules on how garments are chosen or purchased. Examples include:
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For example, the famous male revue Chippendales once applied to register its iconic performer costume—wrist cuffs and a bowtie collar without a shirt—as trade dress for adult-entertainment services. The company argued that the costume was its signature look. While a federal court ultimately found that this particular costume was not inherently distinctive enough for protection, the case itself established that revealing and provocative costumes in the adult-entertainment industry could, in theory, qualify for trade dress protection.
Content creators deliberately impose absurd or restrictive rules on how garments are chosen or purchased. Examples include: For example, the famous male revue Chippendales once