containing case studies, supporting files, and sample syllabi for educators and professionals. Stephan Sorger Key Strategic Metrics
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Many analytics books become obsolete within two years because they teach specific tools (a particular version of Tableau, a deprecated Google Analytics interface). Sorger's book teaches how to think about data , which is a permanent skill.
: The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. 3. Implementing the Framework in Modern Business