: Media conglomerates are shifting investments toward the software layers that control home screens. Strategic ventures, such as Comcast and Charter’s joint deployment of the Xumo platform , allow companies to act as digital gateways. Controlling the operating system captures comprehensive cross-service consumer behavioral data and maximizes targeted programmatic ad revenues.
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Short-form video continues to hold the attention of younger demographics, but it is evolving into a more interactive format. : Media conglomerates are shifting investments toward the