In March 2013, Selena Gomez was actively promoting her album Stars Dance (released July 2013) and her film Spring Breakers (released March 2013). She was also notably transitioning from her Disney Channel image into more mature roles, but she has consistently avoided adult magazine publications throughout her career.
In April 2013, the official Playboy Twitter Account posted a sultry promotional image of Gomez and co-star Vanessa Hudgens, extending an "open invitation" to the next Playboy Mansion party. This public invitation was widely covered by outlets like the Huffington Post and sparked intense internet speculation that a magazine feature was in the works. Selena Gomez Playboy Magazine March 2013
The speculation surrounding Selena Gomez and Playboy peaked in early 2013 due to two specific events: In March 2013, Selena Gomez was actively promoting
: The actual March 2013 issue of Playboy featured a different model and had been released weeks prior to the peak of the Gomez rumors. This public invitation was widely covered by outlets
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