Pepsiman Japanchd [work] -

By Sunny Jane Morton

Pepsiman Japanchd [work] -

Pepsiman was born in 1994, at a time when PepsiCo was aggressively trying to chip away at Coca-Cola’s dominance in the Japanese market. Rather than rely on celebrity endorsements or generic "taste test" commercials, the advertising agency Dentsu, in collaboration with director Tony Ishizuka, created something uniquely Japanese: a live-action superhero whose only power was the delivery of ice-cold Pepsi to thirsty people in distress.

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The resulting hero was , a faceless metallic humanoid whose only features were a small mouth that appeared when he exhaled a refreshed "Shwaah!" and a silver chain around his neck. His fictional backstory claimed he was a scientist named Satoru Shujinko who transformed after merging with the "Holy Pepsi". A Hero of Slapstick and Soda Pepsiman was born in 1994, at a time

[Japanese TV Commercials] ➔ [1999 PS1 Release] ➔ [Cult Internet Success] ➔ [High-Value Retro Import] The resulting hero was , a faceless metallic

From a modern perspective, this was an "endless runner" before the genre existed. You control Pepsiman from a third-person perspective as he on a set path. Your job is to master three simple actions— jumping, sliding, and dashing —to survive a gauntlet of hazards.