CDPR has embraced the "transmedia" approach, partnering with Netflix for the Cyberpunk: Edgerunners anime, which drove game sales up by 500%.

For nearly a century, traditional Hollywood studios have anchored the entertainment industry. These legacy companies rely on massive theatrical releases, extensive intellectual property (IP), and deep historical catalogs.

Marvel Studios, Lucasfilm, Pixar Animation Studios, 20th Century Studios, and Walt Disney Animation.