As supply chain costs fluctuate and the climate crisis impacts global coffee bean yields, maintaining a sub-dollar price point will become increasingly difficult. However, the 99-cent coffee is unlikely to disappear entirely.
Furthermore, the introduction of automated espresso and bean-to-cup brewing machines across convenience chains has leveled the playing field. These machines eliminate human error, ensuring consistent water temperature, precise grind sizes, and optimal extraction. While you may not get the complex flavor notes of a single-origin Ethiopian bean roasted yesterday, you will get a consistent, hot, and highly caffeinated cup of coffee. The Economic Impact on Consumers coffee time 0.99