The day-to-day work of a creator is diverse and rarely mundane. Depending on whether you are a freelancer or a staff creator, your responsibilities may include:
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Semi-structured interviews with 30 full-time creators (15 YouTube-first, 10 TikTok-first, 5 Twitch) from North America and Europe. Inclusion criteria: >2 years full-time, >$40k annual revenue, >100k total followers. Interviews were transcribed and thematically coded using Braun & Clarke's (2021) framework. The day-to-day work of a creator is diverse
The field is evolving rapidly. Key trends impacting the career include: 2 years full-time