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DxO frequently offers promotions and discounts on its software, especially around major holidays and during events like Black Friday and Cyber Monday. By adding the Nik Collection to your cart and waiting, or by signing up for the DxO newsletter, you can often secure the software for considerably less than the full retail price.

When software is pirated, the developers don't get paid for their work. DxO has made a significant investment in developing, refining, and updating the Nik Collection. When users choose a pirated version, it directly reduces the revenue available for future development, bug fixes, and the creation of new, innovative features. If everyone pirated the software, it would cease to exist.