: Avoid jargon unless it is essential. Professionals in fields like fashion design emphasize that clarity in decision-making
While many are talking about , architecture firm Ours Blanc has been doing it. Their 2024 portfolio site abandons the typical grid entirely. User scrolls trigger "glitch corridors" where images tear and rebuild themselves. The navigation is a rotating wheel of distorted text. Critics called it "unusable." Users called it "the only site they remembered from the showcase."
: Non-technical stakeholders can interact with corporate data catalogs using simple conversational text.