: In 2024, the bank's campaign by AutumnGrey re-examined the viral "Girl Math" trend. While the trend was originally humorous, Axis Bank used it to highlight hidden financial biases and advocate for a "reset" of rules to empower women's actual financial achievements.
Entertainment portals have noted a distinct shift: The content is no longer a 30-second spot; it is a 45-minute web series where the banking solution is the deus ex machina that saves the protagonist's wedding/business/trip to Europe. : In 2024, the bank's campaign by AutumnGrey
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: In 2024, the bank's campaign by AutumnGrey re-examined the viral "Girl Math" trend. While the trend was originally humorous, Axis Bank used it to highlight hidden financial biases and advocate for a "reset" of rules to empower women's actual financial achievements.
Entertainment portals have noted a distinct shift: The content is no longer a 30-second spot; it is a 45-minute web series where the banking solution is the deus ex machina that saves the protagonist's wedding/business/trip to Europe.
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